Wow, they're planning quite the media blitz, huh? I guess I should expect that by now, though. The M&Ms look to be my favorite, with them released a dark chocolate "dark side" variant for the film. :) Of course, if I can get my grubby hands on some of the Burger King things, I won't cry. :) (I just wish they would do a glass promotion like they did back in 1983.)
On April 2,
Revenge of the Sith's family of promo
partners will launch some of the coolest merchandising tie-in promotions ever
conceived for a
Star Wars film. Breakfast cereals, kids meals, candies,
soft drinks, ringtones, and much more stand ready to be received by fans,
families and collectors. Here's a look at some of the activity that will start
soon in the U.S.
Burger King
Burger King rejoins Star Wars for the first time
since 1983's Return of the Jedi collectible glass promotion. This time,
collectors will have a go at a wild array of "super deformed" Star Wars
character and vehicle toys spanning the entire saga. Their adult-targeted*
campaign will include a scratcher card game that allows players to "Choose Your
Destiny" in which every card is a potential winner--you must simply make the
right choice to win!
Masterfoods
Masterfoods, whose brands include M&M's, Kudos,
Skittles, and Lucas, are giving fans a plethora of packaging designs to collect
across their candy and snack brand lines. The M&M's brand will launch the
Star Wars M-pire campaign which will debut the new dark chocolate
M&M's and feature several new M&M's characterizations of Star
Wars characters. Read more about it here.
Pepsi
Pepsi's activities will include unique Episode III packaging
designs on their 12-packs, 24-packs, and 2-liter soft drink products including
Diet Pepsi, Pepsi, Caffeine Free Pepsi, Mountain Dew, Diet Dew and Slice. Also,
Pepsi is launching a Darth Dew Slurpee, in collectible cups at 7-Eleven stores
nationwide.
Cingular
Cingular is offering exclusive mobile content consisting
of ringtones, screensavers, wallpapers, and games.
Frito Lay
Fans can expect Star Wars-themed packaging for
LAY'S® Classic and LAY'S® Wavy potato chips, including an in-bag surprise
consisting of 1 of 12 exclusive sticker designs and in-store displays picturing
scenes and characters from across the saga. Also new this year, for a limited
time only, Frito-Lay will feature a Star Wars-inspired CHEETOS® snack.
Kellogg's
Kellogg's "Fuel the Force" campaign will include their
breakfast cereal, toaster pastry, waffle, cracker, and fruit snack brands with
features such as Star Wars-themed packaging, game card boxes, light-up
"saberspoon" premiums, cookie jars, plates, and snack bowls. Star Wars
even get its own licensed cereal!
Keep checking starwars.com as the Episode III excitement heats up for more
details about these exciting promotions, contests and premiums.